Thinkwell Expands to Newfoundland and Labrador Market, Spearheaded by Marketing & Research Powerhouse Carolyn O’Keefe

St. John’s – Thinkwell, a research and strategy firm established in Halifax, Nova Scotia is expanding its reach to Newfoundland and Labrador. With a fresh rebrand led by research powerhouse and marketing expert Carolyn O’Keefe, Thinkwell is excited to enter the NL market and bring its knowledge and expertise to clients in the region. O’Keefe will be establishing an office in St. John’s with plans to grow in Newfoundland and Labrador, while setting sights on future growth in New Brunswick and PEI. 

“I am excited to bring Thinkwell to Newfoundland and Labrador with a new energy and an exciting, reimagined look and feel” said Carolyn O’Keefe, Partner with Thinkwell. “As a boutique sized firm, we look forward to providing expert advice and personalized services to every client.”

Thinkwell was incorporated in 2003 by Len Preeper. His vision and plans for growth in the Atlantic Canadian market are coming full circle with the addition of O’Keefe to the ownership team. Thinkwell has built a solid reputation in the national research sector over the years, delivering quality research and strategy to clients. 

“Using research to shape strategy is such an interesting and important process for any organization. Evidence-based facts help our clients better understand their markets, their opportunities and their relationships with stakeholders, both external and internal,” added O’Keefe. “Our business model allows us to right-size project teams and offer expert advice and supports to our clients. We are thrilled to bring Thinkwell to NL.”

With a combined 40 years in market research and strategy, both O’Keefe and Preeper are experts in their field. O’Keefe previously was a Partner at a local Marketing and Communications firm, where she solidified herself as an industry leader and marketing specialist. 

“Carolyn understands the local economic climate in Newfoundland and Labrador and how it functions, which will give Thinkwell a competitive edge for operating on both macro and micro levels. I am ecstatic to welcome aboard such a seasoned professional to our team and to have her lead the operations in NL.” says Preeper.

Thinkwell has been focused on market research, but they are expanding their services to include strategy and business consulting. Thinkwell provides expert level knowledge to clients, transforming organizations through knowledge and insight.

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Media Contact

Carolyn O’Keefe Partner, Thinkwell
+ (709) 728 - 1444 
+ carolyn@thinkwellresearch.ca

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