Bad research is more dangerous than no research because flawed data creates an illusion of validity that can drive organizations to move confidently in the wrong direction. Without a proper research framework, issues like selection bias and social desirability bias corrupt your findings before you ever analyze them. Here’s how to avoid it.

A jurisdictional scan is a strategic research method that provides a comprehensive overview of how different organizations are tackling similar challenges. Done properly, it can accelerate your path to implementation by learning from others' successes and missteps. A scan replaces guesswork with evidence, showing what has worked, what has failed, and what conditions made the difference.

Thinkwell is pleased to announce that we have entered into a strategic partnership with Jason Doiron, a Moncton-based organizational development and strategic planning specialist. This follows hot on the heels of the addition of Alex McGregor, PhD to the Thinkwell team, also based in Moncton. This collaboration strengthens Thinkwell’s ability to serve clients across New Brunswick and Atlantic Canada, particularly those seeking bilingual organizational development and strategic planning services.

We’re excited to welcome Alex McGregor, PhD, to the Thinkwell team. Based in Moncton, New Brunswick, Alex brings a wealth of expertise in organizational development, leadership coaching, and people analytics that will strengthen our capacity to serve clients throughout Atlantic Canada and beyond.

After the holiday break, your team may be walking back into work feeling very different things. Some people return energized and relieved to be back in a familiar routine while others may feel the opposite, wishing the break had been longer. None of these reactions are wrong. They’re human. From an organizational psychology perspective, this emotional and motivational mix isn’t a problem to solve, it’s a condition to design for.

Lots of people will begin 2026 with New Year’s resolutions. Many organizations do the same, setting audacious goals to improve their results. Instead, they should focus on a strategic audit. Unlike resolutions which rely on optimism, audits rely on evidence. Resolutions fade but audits can keep us accountable and on track all year long.

The recent election in Newfoundland and Labrador delivered a surprise result that caught many pollsters off guard. Why did the polls miss the mark and what can be done to make the results more accurate in the future?

Len Preeper founded Thinkwell in 2003 and the company has been built on the premise that the right questions lead to better decisions. Today, as the new president of the Atlantic Canadian Chapter of the Entrepreneurs' Organization, he's bringing that same philosophy to a community of founders who are scaling businesses, navigating uncertainty, and transforming visions into reality.

Hemingway said, “Never confuse movement with action,” but traditional goal-setting has become focused on doing stuff rather than achieving outcomes. Busy doesn't equal effective, and activity doesn't equal achievement. This is where Objectives and Key Results (OKRs) come in— OKRs force you to confront an uncomfortable truth: most of what you're measuring probably doesn't matter.

When it comes to understanding attitudes and opinions, particularly in a crisis, time matters. Thinkwell Pulse lets you get insights on public opinion when you need it.

Introducing Thinkwell Pulse – our innovative on-demand public opinion research subscription service designed specifically for organizations that need reliable data when opportunity or necessity strikes, not weeks or even months later.

A Workplace Check-Up can find emerging issues in an organization before they become serious problems.

A Diagnostic Assessment helps uncover what’s really going on inside an organization. Learn why they are a smarter way to support your team.

Thinkwell continues to grow, with entrepreneur and trusted strategic advisor Allan Gates joining the team to lead our New Brunswick operations.