Allan Gates Allan Gates

Stop Confusing Movement with Progress

Hemingway said, “Never confuse movement with action,” but traditional goal-setting has become focused on doing stuff rather than achieving outcomes. Busy doesn't equal effective, and activity doesn't equal achievement. This is where Objectives and Key Results (OKRs) come in— OKRs force you to confront an uncomfortable truth: most of what you're measuring probably doesn't matter.

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Carolyn O'Keefe Carolyn O'Keefe

The Power of Now

When it comes to understanding attitudes and opinions, particularly in a crisis, time matters. Thinkwell Pulse lets you get insights on public opinion when you need it.

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